Plastic Surgery SEO Guide: Convert Potential Patients and Drive Sales

What is Plastic Surgery SEO?

Local SEO for plastic surgeons is the online visibility of a plastic surgery website based on related user searches in search engines such as Google, Bing, Duck Duck Go, etc.

For example, if someone types “plastic surgery services” into Google search, you ultimately want your website to show up on the first page of Google search results for your geo-targeted operating area. Google’s algorithm is pretty advanced to figure out where the search is completed, and based on the user’s location; it will show plastic surgery practices nearby.

So, why are organic keyword rankings important for your plastic surgery website?

When internet users search for a specific keyword/query, they want to get search results with pages that answer their questions immediately.

This is where we use the opportunity and optimize your web pages to rank on the first page of the Google search results page for plastic surgery-related terms.

Before optimizing your website’s pages, we first need to do keyword research and find relevant keywords for plastic surgery, which brings us to the next point of our plastic surgery SEO guide.

Keyword Research for Your Plastic Surgery Practice

After the keyword research process, when we have compiled a list of plastic surgery keywords, we need to decide which keywords are worth targets to go after based on their metrics.

The most crucial keyword metrics to look at before making that decision are the following:

• Monthly search volume,
• Keyword difficulty,
• Traffic potential,
• Cost per click, and
• Clicks per search.

Based on the above numbers, we decide what keywords to create content for based on the above numbers.

Additional things to consider when creating content include adding call-to-action initiatives to convert the users to new patients while reading through your content.

Some of these conversions include adding internal links throughout the content, which will send users to your location landing pages. You can also have a call to action button to send potential patients to your services and pricing web pages and increase your chances for conversion.

Remember that the more information prospective patients are given when they enter a particular web page, the closer they will be to deciding if they will become your next plastic surgery patients.

Potential conversion steps you will experience include receiving emails or calls and getting asked for your prices and procedures of your operations. 

You will remove these steps if you already provide all the necessary information on your website for patients’ most frequently asked questions.

Let’s not forget that “time is money,” and you want to maximize it as much as possible. 

Technical SEO for Your Plastic Surgery Website

Digital marketing efforts for effective SEO campaigns are not complete without a website technical audit first.

When working on a technical SEO audit, we check for in-depth issues(back-end and on-page) which affect things like:

• Site speed on desktop and mobile devices,
• Individual page speed on your website,
• URL structure,
• Missing meta descriptions,
• Structured data markup.
• Web core vitals assessment,
• Index bloat,
• Orphan pages, etc.

We also provide recommended actions and guidelines for fixing technical issues. We also fix the problems ourselves if necessary. 

We want to ensure that our SEO works and that we aren’t blocked by any of the technical issues mentioned above in achieving ranking results for our target keywords.

If you kept reading until here, we will complete a mini website audit for you free of charge. Contact us via email, and use as the subject “Free Mini Audit.” Don’t forget to add your website URL. We will get back to you with a report of your website’s issues.

Search Engine Optimization Quick Tips for Your Plastic Surgery Website

Some quick on-page optimization considerations you can work on for your web pages are optimizing your headers, URL slugs, page titles, meta description, etc., by including your focus keyword.

This works best when finding long tail keywords with a lower keyword difficulty – meaning that it’s easier to rank for these keywords based on the authority of websites ranking in the top 10 for the same keyword.

One thing to remember when adding your target long tail keywords into your existing website pages is to be careful not to overdo them. Search engine crawlers can easily spot keyword stuffing in content; thus, your organic rankings can start declining. Only include keywords in your content whenever it makes sense and shares value with the user.

However, in most cases, these minor on-page fixes aren’t enough to get your website ranked on the top Google search results page, especially if you haven’t had any plastic surgery SEO experts work on your digital marketing before.

How to Get Your Plastic Surgery Website Ready for Rankings

After you have completed keyword research for your website, it’s time to start creating content that ranks. Content helps your plastic surgery practice get traffic while satisfying users’ Google searches.

However, getting keywords to rank in search engines isn’t a job done. You will have to convert prospective patients driving traffic to your website into new patients of your clinic.

The factors in the following sections will help you turn prospective patients into customers. 

Create Services Landing Pages

Creating landing pages for your services is a must if you want to get new patients.

Some users might be interested in checking only the services that your clinic offers rather than educating themselves about plastic surgery before committing to it.

Services landing pages also come in handy when including them as internal links to your educational content on your blog. So if prospective patients click on the links that will send them to your services pages, they will move one step ahead of the sales funnel, and the chances for conversion will be higher.

If your plastic surgery practice offers services in multiple areas around the country, create location landing pages for each and associate a local phone number with the unique location address.

Google loves consistency of information because its primary goal is to send users to the right pages with correct information.

Also, ensure that each of the services you offer in your clinic has a landing page targeting a geo-targeted high-level keyword, which will help your site’s local SEO. Including pricing for your services in these landing pages could also help facilitate conversions of prospective patients.

Contact forms, email, and phone buttons on your services pages help trigger users to take action. These call-to-action additions are a great way of sending potential patients into the next stage of your sales funnel.

Conversion Hack: Special Offers on Your Plastic Surgery Services

While bringing clients to the bottom of your funnel stage is the sweet spot to be in, the price is sometimes the last thing that keeps prospective patients from booking their plastic surgery appointment.

This is where the conversion hack comes in, creating a special offer with a 10% off tag for the plastic surgery services offered by your clinic.

An interactive high converting way of doing this is by making the special offer appear as a pop-up as soon as a user enters your website.  Assign a timer of 20 minutes by showing a text such as “Get 10% off your first plastic surgery service before the timer runs off”.

The call to action button would send them to a form where they can enter their personal information by booking their appointment and using that special offer coupon.

‘Social Proof’ of Your Plastic Surgery Practice

If all of the above points are implemented into your website’s search engine optimization strategy and conversions are still pending, the next step is creating social proof for your plastic surgery business.

The way to create social proof is by encouraging your existing plastic surgery patients to write online reviews for your clinic to stimulate more patients to visit your practice.

While plastic surgeons get known relatively quickly in their industry after a few successful cosmetic surgery operations, for people to get confident with their cosmetic surgery procedures, they do look for online Google reviews of previous patients.

Another way plastic surgery practices boost their social proof is by adding images of new patients before and after the cosmetic procedures are completed.

However, ensure that you get the patients’ consent to take pictures of them and share them on your website.

Enrich Your Blog with High-Quality Content

Creating high-quality content is considered a top-ranking signal you must work on to dominate search engine results over other plastic surgeons. 

If a blog publishes content frequently, it will signal to Google that the website cares about its audience and helps new users find information about plastic surgery on search engine results pages.

Search engines reward these sites more by seeing them as active, differentiating their rankings from the competition due to inactivity.

Publishing new content can also benefit your SEO strategy in the following ways:

• Drive more traffic to your site if the content is optimized for search engines,
• The in-depth content can attract other plastic surgery content-rich websites to link out to your new guide(more on this in the link-building section),
• The more plastic surgery-related content you publish, the more topical authority your site will gain – meaning that Google will consider you as a valuable resource in the plastic surgery medical professionals area,
• Informational content will expand prospect targeting for link-building plastic surgery SEO campaigns,
• More content will help you have more resources to share on your social media accounts, such as Facebook, Twitter, Instagram, or LinkedIn, and increase engagements on social.

An in-depth blog post about “how much is a nose job” could lead to a traffic potential of 16,000 monthly traffic and a 17,000 monthly search volume, according to the Ahrefs keyword explorer tool.

This means that people are constantly interested in the costs of doing a nose job. This is our chance to try and generate that traffic by creating a dedicated blog post on the nose job cost topic. 

Buyer Journey of Your Content SEO Strategy

To streamline your content creation process, you must create a calendar content plan. 

But before rolling out the focus keywords, after you have completed your keyword research and started planning content, you have to think of a user’s buyer journey.

A users buying journey is categorized into the following:

• Awareness – This relates mainly to educational content on terms such as ‘what age can you get a nose job’ or ‘how long is nose job recovery’ with high search monthly volume.
• Consideration – A query example with a high search volume can be ‘where to get a nose job.’ Here you would need to give the prospective patients info about what rhinoplasty is (a.k.a nose job), the procedure, techniques, how to pick the right surgeon among many plastic surgeons, etc. Also, demonstrating social proof – adding a few before and after pictures of previous patients and some FAQs(frequently asked questions), which we can get from Google search results, would help new patients opting in for your services.
• Decision-making – The ideal destination to send your prospective patients when they have already gone through the above stages of the buyer’s journey is on your services’ landing pages. Here is our chance to get more patients to visit your practice. Some additions that could help here would be adding certifications, awards, and some snippets of Google reviews to strengthen the conversion rate.

Link Building for Boosting Your Plastic Surgery SEO Strategy

There is no complete SEO strategy in digital marketing without the power of link building.

You might have heard this term earlier, wondering if its impact is significant. As an SEO specialist, I’ll tell you that no SEO campaign can reach its full potential if you don’t work towards this critical ranking factor.

Link building is simply when other websites place links into their content, and when a user clicks on them, it sends them to pages of your website. 

Easy to understand but hard to implement due to the resources required.

Link building helps Google distinguish which websites to rank higher between similar high-quality resources.

For example, let’s say that both your site and the one from your competitor have pages with SEO-optimized content on “how long is breast augmentation surgery” – a keyword generating 700 monthly volume and having a cost per click of $9.00. 

Those are pretty good numbers, right?  How can we beat our competitors up to the top if we have already worked on the above points? 

So, this is where link authority comes in and serves as a ranking factor. The more links we build to the page on “how long is breast augmentation surgery, the higher the likelihood that we will beat all competing pages on the same/similar content.

Google My Business Page for Plastic Surgeons

Google my business(GMB) is essential in getting local SEO for plastic surgeons right, as it helps build trust with Google and other search engines.

You should think of your GMB plastic surgery page as your virtual first impression that people get when checking you out. Similar to your physical clinic, where your customers come for the first time to visit you to either learn more about your practice, set an appointment, or undergo a particular procedure, your GMB page is equally as important as it helps you get internet users to become your patients.

Your GMB page will be the first thing your prospective patients see in Google search results for plastic surgery-related terms if it is SEO optimized and correctly set up.

At this stage, I assume you already created a page on GMB for your plastic surgery practice and added your address, phone number, and other necessary information there.

If you’re unsure about the quality of your GMB page, head over to our Google My Business Ultimate Optimization Guide. You will learn more about how to optimize your GMB for local SEO and get more site visitors. We also provide a freebie to help you do an GMB profile audit by yourself, so make sure to not miss it!

Your GMB page will give users a virtual tour and first impression of things such as:

Share a Visual Glimpse of Your Practice

It is crucial to show potential clients what your plastic surgery looks like to help them decide to become a patient of a plastic surgery clinic.

With so much local competition and considering how advanced Google’s algorithm is, every optimizing factor matters toward organic SEO exposure.

Images will help you create this bridge since they matter significantly from a client’s perspective. People prefer a well-maintained, upgraded workspace since that indicates how much you care for your plastic surgery and your patients.

Also, consider taking some images of your plastic surgery equipment to ensure prospects that they are taken care of with the latest technology.

Showcase Services that You Offer in GMB

When creating your GMB profile, list your services with simplistic wording. You want to make it easy for users to understand your services.

Some internet users want information served on their computer screen or mobile device immediately after searching on Google.

Since the top-ranking results will show plastic surgery clinics associated with their location on Google maps, we have to aim for a completely optimized GMB page.

Patient Reviews on Your GMB Page

As a digital marketing company offering plastic surgery SEO services, we have witnessed how patient reviews affect conversation rates during an SEO campaign.

Reviews serve as a personal touch point for your potential clientele since, even without meeting you, they will get a glimpse of what kind of care and professionalism to expect if they decide to become your customers.

Add Videos to Your Google My Business Page

Go beyond adding images and also add some video snippets of plastic surgery procedures on patients and potentially a short video of your plastic surgery practice working environment.

Adding videos will further strengthen social proof and provides a sense of professionalism and care.

Additionally, it helps with search engine optimization for your website’s organic SEO and could elevate keyword rankings for target plastic surgery terms.

If you’re struggling to get patient reviews, try including your GMB page URL in your business card with the following note:

“Happy with your results; others would love to hear about your experience. Please write a review. Thanks”.

Interact with Patients on GMB

Receiving patient reviews is excellent, but do you know what’s even more incredible? Responding to your patient reviews, thanking them that they have trusted you among other plastic surgeons.

This shows how much you care about your patients and will leave a great impression on people who land on your GMB page.

Additionally, interacting with your patients in the comment section of your Google My Business page could help your website’s organic SEO and boost your keyword ranking positions in local searches.

Get Help From SEO Experts for Plastic Surgeons

Getting more patients through plastic surgery SEO over other marketing channels provides a great return on investment in the long term.

However, the work towards SEO for plastic surgeons is resource-hungry and time-consuming, making it hard for them to work on it alone.

We suggest you seek help from a plastic surgeon SEO company and build your initial SEO strategy with no obligation by Space Ranker.

SEO for Plastic Surgeons FAQs

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